Leadership & Board

A balanced model built for independence.

GIRA is governed through a balanced representation model designed to ensure independence, transparency, and equal industry participation.

Governance Structure

Equal airline and supplier representation.

The Board of Directors consists of equal airline and supplier representation to prevent dominance by any single commercial interest — and to maintain GIRA’s neutrality.

Board members are elected through separate airline and supplier voting processes to ensure balanced representation across the inflight retail ecosystem.

What The Board Oversees

The remit of the Board of Directors.

01

Strategic direction

Setting GIRA’s long-term priorities and the agenda for the inflight retail industry.

02

Industry initiatives

Sponsoring standards, benchmarking, and collaboration programmes across members.

03

Governance

Upholding the statutes, neutrality, and balanced representation of the association.

04

Financial oversight

Approving budgets and ensuring responsible, transparent stewardship of resources.

05

Policy priorities

Guiding regulatory cooperation and the positions GIRA advances on behalf of members.

06

Long-term development

Growing membership, partnerships, and the lasting capacity of the association.

Members of the Board

Elected leadership from across the industry.

Airline seat Supplier seat
Laura Roesges Supplier seat

Laura Roesges

Chairwoman — Supplier Representative

Chief Executive Officer at AirFi.

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Revaz Mandaria Airline seat

Revaz Mandaria

Vice-Chairman — Airline Representative

Retail Manager at Wizz Air Group.

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Airline seat

To be elected

Director — Airline Representative

Supplier seat

To be elected

Director — Supplier Representative

Airline seat

To be elected

Director — Airline Representative

Supplier seat

To be elected

Director — Supplier Representative

Airline seat

To be elected

Director — Airline Representative

Supplier seat

To be elected

Director — Supplier Representative

First GIRA meeting, Riga, 19 February, 2026

Association Staff

The team running GIRA day to day.

Aleksejs Romanovs

Aleksejs Romanovs

Managing Director / Airline Relations

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Zigmars Valujevs

Zigmars Valujevs

Commercial Director / Supplier Relations

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Vladimirs Andrejevs

Vladimirs Andrejevs

Head of IT and Development

Asnate Petrevica

Asnate Petrevica

Head of Communications

Skaidrite Bulmeistere-Ikauniece

Skaidrite Bulmeistere-Ikauniece

Head of Training Academy

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Join GIRA

Help shape the standards of inflight retail.

Airlines, suppliers, and service providers join a neutral platform for benchmarking, data, advocacy, innovation, and supplier-airline matchmaking.